Stay ahead of competitions
Your sessions are at the heart of your event, so once you start tracking attendance, you’ll gain a lot more insights than you may think. Here’s why sessions have so much to offer in terms of data collection:
Sessions are the backbone of any event, and you want to make sure to know which sessions have been engaging and attracted the highest number of attendees.
However, event organizers often struggle to collect these data accurately and easily. Sometimes it would cost them a fortune or use a solution that is complex and hard to implement.
With IntelliTracker for Events, you can understand how many attendees are going to each session and for how long. And these data will allow you to take the right actions for a good ROI.
Measure your investment: Attendee investment of time and attention reveals what they actually value. Session tracking quantifies this investment. It shows what topics, speakers, and overall sessions are trending. Help with your budget: By unearthing what is popular, event organizers can plan better for future events. They can relay this key data within the company and to outside sponsors as a gauge for making decisions with sales, marketing, and operations, whether it’s attracting the right sponsors or even deciding what to not spend your money on.
A recent report by Freeman delivered convincing predictions about the necessity of tracking event attendance stating:
“Expect to see more event organizers use data analytics going forward to find concrete evidence of what motivates their attendees, what motivates those who don’t attend, and how the organizer can personalize the messaging and programming to customize the event for the attendee.”
Actionable Data
Help build better event programs: The information pulled from session tracking can also be a useful indicator for agenda planning and help answer key questions for assembling future programs:
– What session topics deserve a larger room or popular time slot?
– What speaker could be considered as a potential future keynote or featured speaker?
– What topic could be next year’s event theme?
– What sessions deserve to be repeated next year?
– Which ones should be removed?
